Postmatter: a digital publication, first launched in 2010 as an iPad app, which has since become a website and platform for tech-enabled live events. learn more in BOF Exhibition Aims to Convert Fashion Faithful to New Digital Gospel by…
“Mobile marketing” can sound a little cliché these days. It makes me think of constant meaningless alerts and push notifications. Can customers actually benefit from mobile marketing? Let’s discuss two trends in mobile marketing that can be beneficial for both…
Definitely the autumn/winter and spring/summer division is blurred with longer summers and winters, making the fashion trends wider. Despite the influence of street style and the crazy growing – and less clear – number of trends, they are still…
New York Fashion Week kicks off later this week, and as the world gawks over the couture coming down the catwalks, it’s worth considering how we got here Trend-ology, a new exhibit at the Museum of FIT, examines the sources of…
A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers. Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength…
