e commerce

Among consumer packaged goods (CPG) industry professionals, there are few topics as perplexing as direct to consumer sales. Even so, many are dipping their toes into e-commerce waters as the industry continues to face slow growth, more competition, and pricing…

Showrooming, the practice of price-comparing on a smartphone while shopping at a store, isn’t really the huge threat to traditional retail that it is made out to be.    The ravages of showrooming may in fact be more reflective of…