digital

wenty years ago measuring it was a problem, today we carry an advanced laboratory in our pockets, every moment of the day, so to speak. The image of a person covered in wires and sensors is long gone. Measuring all…

With 60% of marketers claiming that they struggle to personalise content in real-time, the biggest challenge with personalisation is gaining insights quickly enough, so offers are always relevant.This is where relying on cookies or past purchases is just not good…

Last year, pharmaceutical company GSK created a mobile app to help people give up smoking, educating them about how nicotine works and using game dynamics to reward users with coupons for NiQuitin products. read more in thedrum How virtual reality…

The first step of modern targeting should be an appeal to prospects’ interests. We will increasingly be able to not only see current interests, but begin to project and suggest what might interest people in the future. Interest and intent are…

Digital intelligence or “DQ” is the set of social, emotional and cognitive abilities that enable individuals to face the challenges and adapt to the demands of digital life and can broadly be broken down into eight interconnected areas: Read more…

The billions of dollars spent on ads desperately trying to “engage” people should be better spent on elevating them instead—helping them realize their potential. Elevation and realization, not engagement and reach. read more in fastcoexist  The Future Of Marketing By…

Media fragmentation is accelerating. More devices, more platforms, more networks, and more content mean that there are fewer opportunities for brands to engage with an audience of any scale at any given time. read more in fastcocreate  Four Ways Brands…

Today, our five senses are the operating system through which we decode the reality around us. Tomorrow, they will be enhanced by digital operating systems embedded and hidden inside our accessories and clothes, transportation vehicles, offices, homes and cities. read…

We must reimagine healthcare entirely – rethinking our processes and aligning them with the real, personalized needs of each patient. read more in digitalistmag 4 Trends Shaping The Future Of Digitized Healthcare By Stephan Schindewolf was last modified: March 21st,…

What the digital marketing mix will look like in the New Year ? It seems that 2016 is shaping up to be even more competitive, complex and evolutionary. learn more in cmo Digital marketing trends for 2016 By Azadeh Williams…