If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences…
A recent report from Internet Retailing calculates that more than £150bn ($187bn) of retail sales are now influenced by digital and that retailers whose services don’t meet customers’ expectations could lose more than £12bn ($15bn) a year. Read more in…
Looking at the evolution of devices the obvious change is in how we access the digital world. From a highly fixed experience, with a fixed device and fixed line internet, through to highly mobile experiences with wireless internet and smartphones.…
collaborative workshops and focus groups made in order to get to know what young people today value in their digital experience. To focus on users transitioning to “teen hood”, we’ve worked with a mix of public and private school teens,…
The reigning buzzword champion – omni-channel – is dead. It’s dead before it really got a chance to live and we’re all better for it. What is omni-channel? It’s an unrealistic goal. It’s not a consumer path or form of engagement.…
