More brands are selling their perfumes online, where customers can’t smell them. But a bottle is worth a thousand sniffs. The bottle’s design, in other words, speaks to the hand-crafted perfume inside—even the bottle toppers tell a story. Read more…
What’s the best place to work? Twenty-five years ago, it might have been a shiny office with a fully stocked canteen for an always-on and always-in-the-office workforce. Cut to today, and the digital era has made mobility a quality today’s…
The Problem With Generational Segmentation in a Digital Age. In years past, segmenting your audience by generation may have been an effective method for targeting an identifiable lifestyle, common values, and shared behaviors, but the strategy seems to fall apart…
Opportunities for companies in every industry are occurring on two critical dimensions: knowledge of the end customer and business design. These dimensions combine to form four business models for creating value: Suppliers, Multichannel Businesses, Modular Producers, and Ecosystem Drivers. Read…
