Retailers are increasingly experimenting with ‘concept’ spaces that represent a new way of doing things for their brand.From cafes to event spaces, brands are providing multi-layered experiences in order to create exciting moments of discovery and bolster brand loyalty. Read…
There’s a pattern to disruption in the retail industry.It usually comes from outside the business rather than within.That’s not to say that retailers don’t come up with bright new tech ideas.It’s just that the ideas that throw a spotlight on…
The main goal is to create a consistent customer experience across all touchpoints to exceed your standards and your customer’s expectations. By keeping an eye on the entire customer journey, you’re making sure that the promise of a positive experience…
Flagship stores are designed to attract a large volume of consumers by offering unique experiences, so it makes sense to prioritise the latest technology, However, the majority of retailers, particularly smaller stores, won’t see the benefit of this alone, which…
Digital transformation is ultimately defined by the value of information, so addressing this soaring volume of unknown files with appropriate data management tools is crucial in turning that data into genuinely useful insights for the business. Read more in raconteur…
A lot of great concept stores have come and gone in London in recent years, but the idea of ‘buying a lifestyle’ is still strong. Customers remain drawn to concept stores that marry their lifestyle aspirations with a specially curated…
Only 16 per cent of retailers believe they will make mobile sales their top priority in the next year despite consumers calling for retailers to produce more mobile apps to streamline the purchasing process. Read more in cxnetwork Retail shift…
In a market dominated by the larger players, it can be even more pertinent for smaller firms to have a differentiator that delivers value beyond their competitors. Must put the client at the heart of the service if they are…
Where today the retail market is largely divided by luxury, mid-tier, and discount, the coming decade will see the market more clearly bifurcate into two distinct retail approaches. Read more in BOF A New Era of Retail Is Coming By…
Great VM should seamlessly blend clear storytelling, boast a strong brand identity and offer an exemplary and intuitive customer experience. No easy feat but luckily there’s a toolbox of techniques and tactics to help you get there. Read more in…
