While digital marketing is clearly the wave of the future, don’t start believing that print marketing is dead. For savvy companies, the key is to find opportunities to merge print and digital efforts for a cohesive brand experience. Read more…
Why cut coupons when you can load them on your mobile device with the touch of a button? According to June 2014 research by Forrester Consulting for RetailMeNot.com, more smartphone users had chosen to lighten their pockets and gather deals…
The majority (64%) use daily deal sites to get a coupon; More than half (54%) use a coupon found on social media; and More than one third (39%) share and trade coupons with others via social media. learn more…
“Mobile marketing” can sound a little cliché these days. It makes me think of constant meaningless alerts and push notifications. Can customers actually benefit from mobile marketing? Let’s discuss two trends in mobile marketing that can be beneficial for both…
Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are being installed in stores across the country, but despite the deluge of media and retailer interest,…
