Marketing is undergoing incredible change and CMOs have never faced so many challenges. Today, to be successful, marketers have to manage areas they never had to before, including social media interaction, customer service, driving revenue growth, new market penetration, customer-led…
Having your customers become cheerleaders for your brand is the mecca of marketing: Your customers not only sell for you, but they communicate in a way far more powerful than any content your brand can create learn more at contentmarketinginstitute…
Something delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time. learn more at emarketer …
The market of wearable technology is set to be worth an estimated $60 billion. Wearable technology is redefining our relationship with the world around us. With each developing devices, the technology is reinventing the way we connect with each other,…
So for brand planners who’ve spent their careers developing strategy for ad campaigns, content doesn’t seem like it should be so different. Unfortunately, it is and that’s why content marketers are failing. learn more in digitaltonto 4 Content Marketing Myths…
When you’re working with an established brand, building an audience isn’t an issue. The challenge comes from understanding how each of your social channels work in concert with one another, and the way your fans interact with different content on…
In the digital marketing world, this has been labelled the ‘personalisation of everything,’ and the trend is presenting a massive and potentially lucrative opportunity for savvy brands to reach their target audiences in new and innovative ways. learn more…
As the social landscape continues to evolve so should our approach as marketers. In order to extract continued value from social platforms, advertisers need to shift from the isolated paid media and earned social media verticals to an approach where…
Brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved.Here are 9 Tips you can use learn more in content marketing institute Use Visual Content to Engage Your Audience…
In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed a…
