consumers

First, it’s consumer trends that we’re interested in. Not the ongoing macro-trends (see above) that will form the backdrop to 2015. learn more in trendwatching 

Something delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time. learn more at emarketer …

Do you know Learnist , Sulia, Pheed or Impossible ?These are the new emerging social networks  learn more in practicalecommerce

Consumers in France are quickly picking up multichannel buying habits, adding retail sites to their purchasing repertoire. The growing number of people with smartphones and tablets is also altering today’s shopping patterns learn more in emarketer France’s Shoppers Use Multiple…

Procter & Gamble is partnering with the Malaysia Institute for Supply Chain Innovation to help small farmers improve their palm oil and palm kernel oil production as part of its zero deforestation lgoals set in April after the consumer packaged-goods…

The Boomers are looking to re-capture the adventure of their 20’s with new found freedom, now with a lifetime of experience.They want to thrive and stay connected, continuously improve their skills and knowledge, whilst having a purpose and making a…

So for brand planners who’ve spent their careers developing strategy for ad campaigns, content doesn’t seem like it should be so different.  Unfortunately, it is and that’s why content marketers are failing. learn more in digitaltonto 4 Content Marketing Myths…

As part of T-Mobile’s UnCarrier 5.0 campaign, consumers can try out an iPhone 5s for seven days in a “Test Drive” of its 4G LTE network, helping customers to avoid “buying blind.”  learn more in brandchannel Tech Brands Test “Try Before You…

Digital channels are now the method of choice for both product research and purchasing. According to a March 2014 study by UPS, comScore and the e-tailing group, 82% of US digital buyers preferred to research products from multichannel retailers on…

The act of webrooming, or the process of researching products online then buying them in store, has become the new norm for today’s connected consumers. In fact, 88% of shoppers regularly webroom while only 76% showroom, according to a recent…