A great deal of pessimism and skepticism surround the current state of digital advertising. As eMarketer reports, Facebook and Google between them hoovered up 60 percent of digital advertising spending in the U.S. in 2018. Oath, the Verizon unit that…
Analyzing five consumer goods categories across five sales channels in USA, we see that consumers shifted their spend away from traditional brick-and-mortar channels and toward online and value channels. Still, the volume losses in brick-and-mortar outweighed the volume gains made…
Consumers are more motivated than ever to choose healthcare options that offer a better experience, higher quality of care, and greater value. As the shift to consumerism continues, organizations that embrace it most successfully will emerge as leaders of the…
in the first quarter of 2024, consumers in Europe once again reported having mixed feelings about the economy, but their concerns didn’t stop them from spending on discretionary items. Travel and self-care were two categories that these consumers expressed interest…
We are now moving from omnichannel to something called optichanneling, where we don’t want a consumer to switch endlessly into all the channels that we offer. We want to optimize how that consumer chooses the optimum way to get to…
Ranked first, China is expected to have slightly more than 1 billion consumers by 2030, a 15% increase from 2024. Just across the Himalayas, at second place, India will have 773 million consumers, up from 529 million today, a staggering…
According to a Capgemini Research Institute study published in June 2023, 73% of consumers worldwide say they trust content created by generative AI; 53% trust it for financial planning, 67% for medical diagnoses and advice, and 66% for personal relationships…
AI-powered real-time monitoring optimizes energy usage, reduces costs, and enhances sustainability in buildings, industries, and transportation.AI enables demand response programs that incentivize consumers to adjust their energy usage during peak demand periods. Read more in AIthority UnveilingThe Mighty Role of…
Some consumers do not make decisions solely on price; many products are marketed because of their (real or claimed) “green” credentials, and thus the environmental consequences of consumption choices do appear in the consumer’s decision-making. Read more in weforum Incentive-based…
UK goverment proposals,which are made in the wake of the massive increase in prices sparked by the global energy crisis, are aimed to give consumers more choices of products and services with increased competition among suppliers. Read more in smart…
