Technologies such as artificial intelligence are enabling brands to transform customer experience with hyper-personalised recommendations, but numerous pitfalls lie along the road to getting to know your customers. Read more in raconteur Brands get hyper-personal in the digital age By…
Virtual try-on experiences are the first step that brands have taken toward using AR to raise customer engagement. In 2014, L’Oréal released its Makeup Genius app, which allows shoppers to virtually try on different shades of blush and mascara before…
Service design is the bridge between strategy and customer experience. It is grounded in your company’s identity, capabilities, and chosen competitive path. It is activated when you rethink, reimagine, and re-create every stage and aspect of interaction between customers and…
The world of multichannel contact centres that incorporate social media, instant messaging and video chats as methods of communication to mention a few, is becoming extremely complicated. But behind the countless, often confusing new technologies, lie some fundamental benefits to…
