consumer behavior

If you want to get someone’s attention you have only a few seconds to get it and this is playing out very clearly in areas like social advertising. Read more in Fire Brand Talent  One Trend Will Help Shape Your…

A new kind of shopper is evolving, a customer who is constantly changing behaviors depending on what the goal of the purchase is. These consumers are both time-constrained and curious, willing to spend a lot of time shopping or little. …

Shoppers like to think they’re in control of their own food decisions, but there’s actually a complex web of manipulations between supermarkets and food processors going on behind the scenes. learn more in treehugger Who’s really in charge at the…

Strikes, climate change, wars and poverty are haunting us every day, confronting us with the imperfection of life. Times they are a-changing: maybe we should just embrace the different. We ended up in a schizophrenic situation where forces are joining…

Marketing professionals are refocusing on the customer – who has always held the balance of power. Having data is no longer enough. Marketers need to create a compelling customer experience, one that will integrate all of the digital initiatives around…

Millennials were highlighted as a key segment for brand loyalty programs, with 68% of 20- to 34-year-olds saying they would change where they shopped if it meant getting more program rewards. learn more in emarketeer  Millennials a Top Target for…

“We are starting to live in a world now where I’m not very comfortable to spend a night in a hotel room unless I know what other people think about it. And I don’t want to buy a camera unless…

When you pull up a website, what’s the first thing you look at? The stock photo model splashed across the page? The large company logo at the top? The search bar?   EyeQuant, a German artificial intelligence software company that…