If you’ve heard of H&M’s Magic Mirror over in New York, then you’ve heard of Ombori.The company has made a name for itself in creating engaging digital experiences in physical stores for everyone from Target to IKEA to H&M. These experiences…
All over the world, business leaders and analysts have been pondering which of the consumer behaviors accelerated by the pandemic will persist and deepen and which will recede. PwC’s survey, conducted more than a year after the first outbreak of…
COVID-19 has inspired many people to rethink their priorities. We see consumers valuing family, mental health, physical health and exercise, friends, financial stability, and faith more than they did before the pandemic. At the same time, we see them deprioritizing…
Now, Generation C is morphing into an evolved next phase of consumerism, Generation N. This is a developing psychographic group comprised of those customers who were previously hyperconnected (Gen C) as well as those who are now fast becoming digital-first…
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future? Read more in raconteur How to shop post-pandemic By Morag Cudderford Jones was last modified: September 6th,…
The pandemic is reshaping the fashion industry. Consumer behaviors and sentiments in the US exemplify what’s happening. Shelter-in-place orders affected 300 million people and led to a sharp decline in use of public transportation and an increase in nesting. Read…
What neuroscience is providing are complementary insights. It is an additional layer of understanding that it is needed to have a full picture so these companies need to change behaviours and shape attitudes. Read more in raconteur How to nail…
According to Up’s research on the 46 consumer-facing businesses in the FTSE 100, some 70 per cent have changed their chief executive in the last five years, with the highest rates of change seen within the most disrupted sectors, such…
The idea of using targeting to impact consumer behavior is nothing new. But the idea that the very act of using targeted content could impact consumer feelings is novel—and a potential opportunity for marketers. However, if the researchers’ premise holds…
