competitive advantage

Uncertainty advantage is  an approach in which corporate leaders leverage disruptive change by making targeted, bold moves toward new market opportunities. Many companies confront risk with a tactical framework based on mitigating and managing the potential consequences , but that…

Brands are important and significantly valuable to companies because it gives legal property rights exclusive to the company, providing security for sustained future revenue, and gives the company strong competitive advantage in marketing. Read more in dreambox Why Are Brands…