brands and culture
Beyond belt-tightening: How marketing can drive resiliency during uncertain times By Julien Boudet , Marc Brodherson , Kelsey Robinson , and Eli Stein
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Instead of focusing too much on deep and blunt budget cuts, companies can take an investor mindset view, with a more granular approach to marketing dollars: cutting back where they’re currently overspending but also investing more where there’s greater potential…