How to reignite growth through adjacencies By Matt Banholzer, Rebecca Doherty, Dorothee Herring, Alex Liu, Erik Sparre, and Tatu Suontausta,
Adjacency expansion has not been a common strategy in advanced industries, with only 11 percent of major companies moving into adjacent markets over the past 15 years. Read more in McKinsey How to reignite growth through adjacencies By Matt Banholzer,…