In 2010, Sephora opened an online community called Beauty Talk in collaboration with a marketing firm called Lithium. The new site did more than just give Sephora customers a place to trade beauty tips and network. learn more at fastcolabs…
Earlier this year, Google spent $400 million to snap up AI company DeepMind, and just a few weeks ago, Twitter bought another sophisticated machine-learning startup called MadBits. learn more in techcrunch How A New Era Of Apps Will Change The…
Green Brands fron Perception to Performance learn more in interbrand
Procter & Gamble is partnering with the Malaysia Institute for Supply Chain Innovation to help small farmers improve their palm oil and palm kernel oil production as part of its zero deforestation lgoals set in April after the consumer packaged-goods…
A ‘future brand’ is a brand that is more likely to succeed in the future, not just one that is strong now. This is because it perfectly balances strong perceptions of its purpose in the world with the experience it…
So for brand planners who’ve spent their careers developing strategy for ad campaigns, content doesn’t seem like it should be so different. Unfortunately, it is and that’s why content marketers are failing. learn more in digitaltonto 4 Content Marketing Myths…
As part of T-Mobile’s UnCarrier 5.0 campaign, consumers can try out an iPhone 5s for seven days in a “Test Drive” of its 4G LTE network, helping customers to avoid “buying blind.” learn more in brandchannel Tech Brands Test “Try Before You…
eMarketer estimates that this year, 28.8 million US mothers will use social networks, or 85.0% of mother internet users. And many of these women will follow brands. learn more in emarketer Personal Care Brands Have Best Reputation Among Mothers by…
Brands are investing more than ever in creating online video content. And the good news for them is that more and more people are actually watching it — especially on YouTube.Here, then, is a look at the state of branded…
In the digital marketing world, this has been labelled the ‘personalisation of everything,’ and the trend is presenting a massive and potentially lucrative opportunity for savvy brands to reach their target audiences in new and innovative ways. learn more…
