Success in tomorrow’s world will depend on how well you adapt and take advantage of change. As big data increases, understanding consumers’ needs and dreams will become a key challenge. read more in global influences Retail Visions of the future…
Apple has long applied the rules of fashion to the design and marketing of its popular iPod, iPhone and iPad devices, desirable not only for their functionality, but for their slick aesthetics and symbolic value, differentiating Apple users from others…
Media fragmentation is accelerating. More devices, more platforms, more networks, and more content mean that there are fewer opportunities for brands to engage with an audience of any scale at any given time. read more in fastcocreate Four Ways Brands…
I think we’re going to start seeing less technical stuff , and the combination of the artistic and the technical will get us to a more emotional and engaging place. Read more in fire brand talent The Future Of Marketing…
2016 will be the year of the brand experience, and not just the digital experience. Global branding and design firm Landor sees real, human interactions and authentic interactions with brands as a key marketing trend. Read more in Media Post…
Where is art’s place in the future? This is not only an important question for artists, but for brands and marketers.Technology has triggered a sea change across the arts, transforming how we experience everything from fashion to advertising. Read more…
The Enthusiast Network, has nearly 150 million of these passionate individuals across its magazines, websites and social channels. It’s also one of the largest concentrations of what Mediamark Research and Intelligence calls “super influential consumers.” learn more in adweek Why…
For adults, private groups augment the Facebook experience; for teens, private groups are at the center of how they use the platform. learn more in entrepreneur The Truth About Facebook and Millennials By Ann Handley was last modified: July 18th,…
The surprise came when the researchers compared responses to beloved brands with those of close friends. They found no measurable difference in terms of skin arousal, nor in terms of emotional intensity. learn more in fastcodesign Why Do We Like…
Whether you notice it or not, every intelligent company or brand logo talks to its observers on numerous levels.But the most popular brand logos were shaped with the hidden messages in it. learn more in instantshift 19 Popular Logos With…
