Views: 1,194
A new list of the world’s most valuable brands is out, and China has claimed two of the top spots for the first time. Alibaba has joined the top 10, alongside Chinese tech group Tencent, as well as stalwarts such…
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brands
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brands and culture
How To Use Content To Grow Your Personal And Professional Influence By Trevor Young
23 June 2018Views: 1,645The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…
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brands and culture
From Journey Maps To Action: Designing A Better Customer Experience By Annette Franz
12 May 2018Views: 1,392Many people confuse customer experience with customer service, but they are not one and the same. Customer experience is actually the “umbrella discipline,” so to speak. “Customer service is what happens when the customer experience breaks down Read more in…
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Views: 1,303
Over the next few years, what’s going impact the field of Marketing and Social Media and our careers, the most? What do we need to know to remain vital and relevant? Here is the countdown of 10 ideas transforming Social…
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brands and culture
The Best Brands Are The Ones That Build “Belonging” By Sebastian Buck
12 March 2018Views: 2,673We have a strong instinct to belong to small groups defined by clear purpose and understanding–tribes.This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival. Read more in Fast…
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she leads
How To Run A Female Sexual Empowerment Brand In The Post-Weinstein Era By Elizabeth Segran
7 March 2018Views: 1,259I think it is great that we’re talking about sex like never before. The media and business and politicians are tasked with normalizing these conversations, but we have to remember that we’re still talking about individuals in intimate experiences. Read…
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brands and culture
Lacoste swaps famous crocodile logo for ten endangered species by Daphne Milner
5 March 2018Views: 1,248For the first time in the fashion brand’s history, Lacoste has changed its logo and replaced the famous crocodile with ten endangered species, all of which face imminent threat of extinction. Read more in Itsnicethat Lacoste swaps famous crocodile logo…
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Once a consumer has downloaded the company’s app or logged into its website, the entire experience takes place in a digital, walled garden and can be highly personalised Read more in Raconteur Why ‘direct to consumer’ brands are dominating in…
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energy & eco
Why A Small Minneapolis Fashion Brand Is Making Climate Change Part Of Its Business By Jeff Beer
13 February 2018Views: 1,032Menswear brand Askov Finlayson has committed to giving 110% of its environmental impact cost back to organizations fighting climate change. See how in Fast Company Why A Small Minneapolis Fashion Brand Is Making Climate Change Part Of Its Business By…
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R-etail
Retailers: Provide Personalized Customer Experience or Go Extinct By Chirag Shivalker
3 February 2018Views: 1,199Reading up till now clears that personalized marketing is a good start point and can set you ahead in attaining success. But personalization is not like another marketing challenge. What you as a business or a retailer needs to do…
