A new era of fashion recycling is finally arriving. A startup called For Days, for instance, has created a T-shirt subscription service that allows customers to return a shirt after they are done wearing it, and the company will recycle…
brands
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R-etail
8 connected objects unlocking a new type of retail-customer relationship By Insider Trends
25 April 2019Views: 924One of the biggest ways connected objects are changing the customer relationship is by letting brands keep in touch with customers after they buy. While things like social media have helped extend a relationship that used to end at the…
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brands and culture
Brand purpose is the future for the majority of marketing leaders By Jeff Beer
6 April 2019Views: 869Over the past few years, companies have become very prepared and ready so that they don’t speak out on issues that will be a vulnerability for them. If you’re going to speak out about diversity, you better make sure your…
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energy & eco
We have to fix fashion if we want to survive the climate crisis By Elizabeth Segran
6 March 2019Views: 18,533Brands have a responsibility to produce less, and consumers have a responsibility to consume less. A smattering of startups are already trying to move toward this model, which involves rethinking the fundamentals of the fashion industry. Read more in Fast…
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brands and culture
Here’s what 24 of the most popular brand names really mean By Mary Hanbury and Emily Cohn
5 February 2019Views: 924Google’s name emerged from a brainstorming session at Stanford University. Founder Larry Page was coming up with ideas for a massive data-index website with other graduate students, Business Insider reported.One of the suggestions was “googolplex” one of the largest describable…
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Moretalk the trends
Building the New Global Enterprise By Arindam Bhattacharya , Nikolaus Lang , Martin Reeves , and Rajah Augustinraj
1 December 2018Views: 1,068Instead of viewing itself primarily as a hardware manufacturer, Siemens is becoming a provider of value-added services, such as those that help utilities increase the uptime of their turbines. Teams that cut across business units identify opportunities to create value…
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Mobile commerce, or m-commerce, revenue worldwide has increased from $184 billion in 2014 to a projected $669 billion by the end of this year. Combine that with the fact that as of 2016, according to Actinic, 86% of UK digital…
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Want to know the latest concept stores opening worldwide? Keep on reading for insight into what’s hot in the retail world and what’s opening where. Read about them in insider trends The Best New Concept Store Openings September 2018 By…
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brands and culture
10 Realities Facing Business And Brands Today By Richard Sauerman
7 September 2018Views: 3,888Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, as yesterday’s lessons and experiences count for little in a brand new, different world.…
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brands and culture
Brand is the Purpose and passion that propels everything your company does By Richard Sauerman
20 August 2018Views: 1,023Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…