China is the world’s second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean for brands. learn more in m.clickz 3 Key Trends Emerging From the Growth of Digital Retail in…
According to a report released in early 2013 by the Interactive Advertising Bureau, 61% of respondents could recall a general idea about an online video ad in the food and beverage and health and beauty categories, compared with 46% of…
Today’s customers are not just already omnichannel, but smartphones have completely changed their behavior and expectations. Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions…
We all know what happened to books, music and other forms of creative content that were easily digitized. Are you prepared for what could happen to your brand when 3D printing starts digitizing everyday consumer products? The change will…
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories. learn more in luxury daily Greenpeace urges luxury fashion brands to clean up…
Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the…
Michelangelo began to separate himself from the competition and he began his strategy to redefine sculpting. Therefore, he became the competition. learn more in huffingtonpost What Michelangelo Can Teach Us about Innovation and Competition by Daniel Burrus was last modified:…
Brand Citizenship is a holistic approach to fully delivering on a brand promise. It’s a concept that emerged from ongoing research into consumer’s changing relationships with brands. It sits at the intersection of leadership, loyalty and good citizenship and unifies…
What happens when we are all artists, all storytellers, all flooding the ever-expanding array of digital and traditional channels with our brand content and calls to action? Does content marketing — which promised to level the marketing playing field…
The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead. …
