Some companies operate with both franchised and corporate-owned stores. Doing so allows a company to both expand their footprint while honing their processes (like training or new products). Companies can develop strong examples of the brand at their corporate locations.…
While the metaverse is still a way off being fully interoperable , sci-fi is slowly becoming more of a reality, so companies are investing in the opportunities it presents. Read more in weforum The 3 main ways we are using…
Any marketer will need to make sure that their message and content marketing strategy exhibits as transparent, genuine, and stay relevant to the video and behavioural trends of the users. Read more in Frizbit Top Digital Marketing Trends for 2023…
This animated graphic by James Eagle uses the annual brand rankings from Interbrand to track the world’s most valuable brands from 2000 to 2022. Find out more in Visual Capitalist Animated: The Most Valuable Brands From 2000–2022 By James Eagle…
Forty-six percent of people planning to purchase products or services for their home primarily want to enhance the enjoyment, comfort and beauty of their home, with repair or maintenance a secondary priority. The baby boomer generation is more focused on…
What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…
With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. Find out more in visual capitalist Market’s Top 100 Most Valuable Brands…
What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).…
Is the marketing spend on retail media networks (RMNs) really new or merely a shift from marketing budgets that already benefit retailers, such as shopper and co-op marketing? Read more in Mckinsey Five myths about retail media By Marc Brodherson,…
For the past year, experts have been arguing over who was quitting and why and how companies should respond. While they’ve been chattering away, quit rates have stayed at historical highs, and even managers (and pop stars) have joined the…
