branding

With over a million digital creative assets to choose from, Envato Elements is a one-stop shop that will help you bring your creative ideas to life

Understanding the role branding plays in your business, the strategies behind it, and the pillars of successful branding will vastly increase your chance of success. Find out the 10 pillars of successful branding that marketers can use to establish or…

A few years ago, Nielsen found that “earned media” (e.g., peer recommendations, social reviews) was more trusted than any other form of advertising. Customers don’t want to talk to brands. They want to talk to other people and make purchase…

2016 will be the year of the brand experience, and not just the digital experience. Global branding and design firm Landor sees real, human interactions and authentic interactions with brands as a key marketing trend.  Read more in Media Post…

Branding is about creating the future. You begin with the end in mind by creating an ideal state, which is then a blueprint for what you need to do to get there. And the tool we use to create that…

Two sequels and nine Oscar wins later, cinephiles rank the first two Godfathers (both of which won Best Picture) at the most elite level of “must watch.” As in, if you catch them on TV sometime, you will stop everything…

Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the…

I’m fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I’ve heard neuroscientists say that more has been learned about the brain…