Some consumers do not make decisions solely on price; many products are marketed because of their (real or claimed) “green” credentials, and thus the environmental consequences of consumption choices do appear in the consumer’s decision-making. Read more in weforum Incentive-based…
There’s a plethora of strategic frameworks today that have evolved over the past 70 years to help businesses make decisions. Some have stood the test of time, but still could be refreshed for today’s world. Read more in strategy-business Practicing…
The smartphone though has become an extension of ourselves. It goes pretty much wherever we do. There are probably three things most of us leave the house with every day – keys, wallet or purse and our phone. And, thanks…
We have a huge responsibility to equip the young people in our care with the values, skills, understanding and wisdom that will enable them to thrive in the world in which they will be living. Read more in gulfnews Getting…
Most of us are conditioned in both our personal and professional lives to make changes based on outside factors. Whenever change comes from the outside, we are forced to react to it. Rather than being proactive, we find ourselves constantly putting…
Behaviors of people are driven by rational reactions to their context. People do what they do because it is the logical solution given the context in which they work. Therefore, if a company wants to improve performance, it has to…
An online retailer can keep sending sale and special offer messages indiscriminately to its entire subscriber list and enjoy a sales boost. But the extent of that sales boost may be diminishing. learn more in practicalecommerce Email Marketing Evolving to…
By the time we get to the age of 25, we just have so many existing pathways that our brain relies on, it’s hard to break free of them. One reason why is because our brain is “inherently lazy” and will…
Successful retailers will not be those who meekly follow the customers habits like some obedient puppy. They will be one step ahead, offering people new ways to make their shopping that bit better, more engaging, and more valuable learn more…
The Wanting-System is primarily responsible for buying behaviour, because it directly influences behaviour. If we want something, this then motivates our behaviour – irrespective of whether we also like it or not. learn more in marketingsociety Liking vs Wanting By…
