beacons

The strategy is paying off: Macy’s saw the biggest jump of any large retailer in consulting firm Interbrand’s most recent ranking, and Macy’s now gets about 10% of its sales online after a few years of high growth. learn more…

There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They have a much…

To state the obvious: Modern, smartphone-toting humans spend most of their time indoors. But indoor spaces often block cell signals and also make it nearly impossible to locate devices via GPS. Beacons are a solution. Beacons are a low-cost piece of hardware…

If you haven’t heard of Rakuten, you should change that. It’s a big e-commerce company in Japan with global ambitions. It describes itself as “the world’s third largest e-commerce marketplace,” presumably after Alibaba and eBay. Over the past year or…

“Mobile marketing” can sound a little cliché these days.  It makes me think of constant meaningless alerts and push notifications.  Can customers actually benefit from mobile marketing?  Let’s discuss two trends in mobile marketing that can be beneficial for both…

It’s no longer a question of when and how mobile will emerge as a payments platform. The habit of paying for things on smartphones and tablets is already ingrained in modern consumer society, particularly among young demographics. In the same…

Apple has quietly rolled out its iBeacon specification as it starts to certify devices that carry the Bluetooth LE standard.   Under their MFI program, manufacturers can now request that Apple permit them to attach the iBeacon name to their…

Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are being installed in stores across the country, but despite the deluge of media and retailer interest,…