When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
Companies will need a more sophisticated, digitized approach to understand what customers (or potential customers) are doing before they make personal contact with them, or they could lose out on business even before they know they are being considered. Read…
Theme-based marketing attempts to identify issues or trends impacting customers and develops long-term marketing campaigns. It’s aimed at helping customers navigate change and difficult challenges, building trust with customers, and giving them a reason to believe you are best suited…
Content will move beyond screens into the “phygital” world. New technologies such as Beacons, sensors, and IoT now infuse highly contextual content into the objects and environments around us. read more in digitalistmag 28 Experts Reveal The Top Content Marketing…
B-to-B ecommerce is growing much faster than B-to-C. IRCE estimates 2014 U.S. B-to-B online revenues of between $600 billion to $1 trillion, dwarfing B-to-C estimates of $263 billion. learn more in practical commerce Brand Manufacturers All In for Ecommerce by…
2014 will be a BIG year for Digital Marketing. 80% of B2B marketers in AdAge’s annual survey plan to boost their digital marketing budgets this year, the highest proportion ever. learn more in the jerusalem post B2B Marketing in 2014:…
Watch out, LinkedIn. Facebook is coming for your lucrative recruitment-ads business. Facebook is planning to allow advertisers to start targeting users based upon their employer and job title starting later this year, according to a recent blog post. The…
Let me ask you a question: If you lead a business and/or you are responsible for the marketing of your company, what is the return on 1000 Facebook likes? Perhaps a better question is… Did you know that…
