ads

Every year, marketers are faced with new and exciting challenges to somehow, some way, get our attention—and not only get our attention, but hold it, then somehow use it to persuade us into action. Buy our product! Love our brand!…

The billions of dollars spent on ads desperately trying to “engage” people should be better spent on elevating them instead—helping them realize their potential. Elevation and realization, not engagement and reach. read more in fastcoexist  The Future Of Marketing By…

The ad industry likes to talk about things like consumer empowerment, conversation, storytelling, engagement. These are the best ads of 2014 learn more in fastcocreate The 20 Best Ads of 2014 By Cocreatestaff was last modified: December 24th, 2014 by…

“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. learn more at digiday…

In January 2014 polling by Accenture, 39% of senior executives worldwide cited wearable technology, such as smartwatches and exercise devices, as an emerging technology they would likely consider as part of their future digital/IT agenda.    learn more in emarketer …