Rana el Kaliouby can read your face like a book–and her insights could rewrite the rules of consumer engagement.
El Kaliouby and her MIT Media Lab colleague Rosalind Picard are the minds behind Waltham, Mass.-based startup Affectiva, whose flagship Affdex Facial Coding integrates automated facial-expression-recognition technology to measure and interpret viewers’ emotional responses to brands, advertising campaigns and other digital video content.
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