In less than four years, Pinterest Inc. Chief Executive Ben Silbermann has expanded his quirky site for online scrapbooking into a social-media tool used by one-fifth of online adults in the U.S.
For his next act, Mr. Silbermann aims to turn the site into a viable business.
Pinterest will generate its first revenue this year, when it begins charging advertisers to promote their wares to the site’s millions of hobbyists, vacation planners and do-it-yourselfers. Ads on the site could generate as much as $500 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities.
learn more in the wall street journal
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