How Inventory Visibility Contributes To Greater Consumer Trust by Melanie Nuce

In today’s retail marketplace where the consumer can buy a product through a multitude of different channels, it’s more important than ever for brands to protect product authenticity by implementing proactive anti-counterfeit strategies. At the heart of any good anti-counterfeit plan is inventory visibility, with the adoption and use of Electronic Product Code (EPC)-enabled Radio Frequency Identification (RFID) being one of the critical enablers.