Digital Consumers, Emerging Markets, and the $4 Trillion Future By Nimisha Jain , Jeff Walters , Aparna Bharadwaj , Stefano Niavas , Daniel Azevedo , and Kanika Sanghi

As of 2017, upward of 2.1 billion internet users lived in emerging markets. By 2022, that number will likely swell to around 3 billion, and three times as many internet users will live in emerging markets as in developed markets.

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