social faith

To maximize the use of social media, you need to be using the right social media tools. You cannot be on social media 24 hours of the day but the right tools can help you leverage your social media presence.Here…

Four equally successful digital marketing models: Digital Branders, Customer Experience Designers, Demand Generators, and Product Innovators. A company’s focus for marketing investment might have elements of each, but odds are that one of these models represents the right marketing organization…

it’s important that  social media accounts don’t turn into a place full of questions. Everybody wants  the majority of his social platforms to be full of engaging and relevant content, images, videos, and company news. Questions should not take over.…

Content can’t continue to get shorter, faster and more sensational. There will be a breaking point where people become overwhelmed with the bombardment, and those positioned to capture the counter-cultural shifts will reap the long-term benefits from their loyal audiences.…

A few years ago, Nielsen found that “earned media” (e.g., peer recommendations, social reviews) was more trusted than any other form of advertising. Customers don’t want to talk to brands. They want to talk to other people and make purchase…

Sixty percent of people think chatbots will make companies feel less human. Computer-driven bots will become more human-feeling, to the point where the user can’t detect the difference, and will interact with either human agent or computer bot in roughly the…

Customers want their ideas and suggestions to be heard, and what “being heard” means needs to be consistent across the brand touch points. This means that the days of support agents on Twitter directing people to call the telephone support…

New initiatives demonstrate the art world’s growing enthusiasm for all things digital. In recent years, museums and galleries have come to see the internet not simply as a useful marketing tool, whose aim is solely to increase visitor figures or…

As lines between competitors start to blur—hello Snapchat and Instagram!—and new ways of communication crop up from unlikely brands, it’s clear that how we connect online will continue to evolve. Below are 10 companies that have changed the way we…

For tens of thousands of years, humans have found meaning through the creation and interpretation of symbols. Those symbols can take many forms: words, sounds, events, numbers, and images, to name a few. By taking into account the meaning of…