Edmodo is a social network specifically designed for primary and secondary schools, offering a way for teachers to more easily assess students and trade tips. At a time when many teachers feel hamstrung by standardized tests and associated performance standards,…
When you’re working with an established brand, building an audience isn’t an issue. The challenge comes from understanding how each of your social channels work in concert with one another, and the way your fans interact with different content on…
Tweeting just got sweeter—or shopping just got Tweeter—for Amazon customers thanks to a new social integration that lets users add items to their shopping cart by responding to links on Twitter with the hashtag #AmazonCart (in the U.S) or #AmazonBasket…
Experts indicate that social media can be effectively integrated into brick-and-mortar strategies; and while some forward-thinking companies are seeing initial success with this approach, it’s still early for the industry as a whole. learn more in retailtouchpoints Connecting Social Media…
Right now, this type of app-to-app linking — often called mobile deep linking — exists, but the landscape is difficult for developers to navigate. Facebook wants to solve this problem and its solution is App Links. App Links is open source…
As the social landscape continues to evolve so should our approach as marketers. In order to extract continued value from social platforms, advertisers need to shift from the isolated paid media and earned social media verticals to an approach where…
Pinterest CEO Ben Silbermann announced that users had contributed more than 30 billion Pins since the service was founded, a number that has grown by nearly 50 percent in the past six months alone. Users have also created more than…
In the wake of reduced organic reach for Facebook pages, marketers are adjusting their tactics and in many cases spending more on advertising, which was made clear in Facebook’s first quarter earnings report also released this week that showed a…
Facebook is mere weeks away from having a regulatory green light in Ireland to allow its users there to store money on the site, and make payments to individuals, the Financial Times reports.Yes, Facebook is getting into electronic money. …
Digital media has changed the way fashion is reported, consumed and shared. Trade papers and websites that once held court as the home of collection coverage have had their turf invaded by individuals. “I see the shows on Instagram now,”…
