Many people looking to open a business forget the golden rule of real estate – location, location, location. This is especially true for businesses that rely heavily on daily traffic in order to meet certain turnover objectives and even more…
Don’t overuse any tactic. Never use a tactic that your shoppers opt out of, such as an email subscription. Likewise, don’t continually flash chat pop-ups if the shopper never engages. learn more in practicalecommerce Ecommerce Marketing vs. Shopper Annoyance…
In today’s retail marketplace where the consumer can buy a product through a multitude of different channels, it’s more important than ever for brands to protect product authenticity by implementing proactive anti-counterfeit strategies. At the heart of any good anti-counterfeit…
Brick-and-mortar retailers are looking to the internet for inspiration to improve the in-store experience. Online cookies, pixels and social logins track the shopper across the web, offering insights that ecommerce sites in turn rely on to advertise and merchandise effectively.…
“We are starting to live in a world now where I’m not very comfortable to spend a night in a hotel room unless I know what other people think about it. And I don’t want to buy a camera unless…
“We’re seeing dramatic increases in conversion when people can talk right through the computer to a person, cobrowse and get questions answered.” learn more in emarketer How iBeacon and Similar Technology Will Change Retail by emarketer was last modified:…
Virtual reality and augmented reality shopping still isn’t to a point where you experience the same sensuality of trying on clothes and seeing how they complement the contours of your body learn more in mashable Will Augmented Reality Replace…
According to the study, 71 percent of shoppers expect to view in-store inventory online, and 50 percent expect to buy online and pick up their purchase in a physical store. Yet, only 36 percent of the retail decision makers surveyed…
A frequent customer is not always a loyal one. That a conclusion of a new study from Cardlytics based on a “whole-wallet” analysis of transaction records held by banks for nearly 70 percent of U.S. households. The research indicates that…
The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age are Think of subscriptions like memberships Know your customers. Keep the conversation going Find your loyalty magic formula Carefully engineer the onboarding experience…
