We have identified five things that succesfull leadersr do consistently- and consistently well- to keep their transformations on track . Leaders need to communicate their intent , explaining both the why and the what. Read more in BCG How CEOs…
When influencer marketing emerged it was viewed as a breath of fresh air and an empowering movement that provided an authenticity that was in sharp contrast to traditional advertising. However, this sense of authenticity has been eroded by a rush…
Like immigrants into a new time, there are no signposts pointing the way forward. There is no how-to instruction manual. There is a lack of precedent, as yesterday’s lessons and experiences count for little in a brand new, different world.…
Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…
Creating more collaborative, agile spaces has empowered our employees to bring their best ideas forward and given them autonomy. The old command-and-control model doesn’t work anymore. Six senior executives describe how they designed their workspaces to improve processes, and foster employee…
In essence, the brand promise defines the whole business. It builds and inspires an emotional connection between your company and your clients. A compelling brand promise creates strong and meaningful relations with people. Read more in resourcecenter.infinit-o.com Driving Customer Loyalty…
A new list of the world’s most valuable brands is out, and China has claimed two of the top spots for the first time. Alibaba has joined the top 10, alongside Chinese tech group Tencent, as well as stalwarts such…
The Cambridge dictionary defines influence as “the power to have an effect on people or things” . We’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal…
“The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them,” .In the 21st century, the great brands will inspire people around something bigger than just consumption…
You don’t have to look far to see the inspiration for Revue’s editorial newsletter model. Just across the internet, the business publication Quartz is widely credited with helping to “reinvent” the email newsletter. Read more in Fast Company Email Is…
