brands and culture

Now perhaps you have heard of this before but I had not – not until I read the results of a survey of 300 marketers which revealed that three-quarters of them “believe this approach could replace existing types of advertising,…

Michelangelo began to separate himself from the competition and he began his strategy to redefine sculpting. Therefore, he became the competition.   learn more in huffingtonpost What Michelangelo Can Teach Us about Innovation and Competition by Daniel Burrus was last modified:…

Brand Citizenship is a holistic approach to fully delivering on a brand promise. It’s a concept that emerged from ongoing research into consumer’s changing relationships with brands. It sits at the intersection of leadership, loyalty and good citizenship and unifies…

What happens when we are all artists, all storytellers, all flooding the ever-expanding array of digital and traditional channels with our brand content and calls to action?   Does content marketing — which promised to level the marketing playing field…

The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.  …

Happy Finish is a Global Creative Production house, with international studios in London, Shanghai and Mumbai, offering a wide range of integrated creative services including CGI, CG Animation, Grading, VFX & Interactive development.   learn more in happy interaction  “Happy…

Let me ask you a question: If you lead a business and/or you are responsible for the marketing of your company, what is the return on 1000 Facebook likes?   Perhaps a better question is…   Did you know that…

I’m fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I’ve heard neuroscientists say that more has been learned about the brain…

After years of observing, creating and judging brand stories, it’s clear that there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Content.   learn more in fastcocreate The 10 Commandments of Content by Scott…

After examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures this year.   learn more in forbes Brand And Marketing Trends For 2014 by Robert Passikoff was last modified: February 22nd,…