Adidas Makes A Play For Women By Elizabeth Segran

Sports participation among high school girls has jumped from 17% to 35% in the last 35 years, which has cultivated a generation of women who want to incorporate fitness into their everyday life. This has driven the so-called “athleisure” trend: Activewear has moved out of the gym, with women wearing stylish yoga leggings and sweatpants to brunch and even the office.