How American Tire Distributors Pioneered Sustainability Through Circularity By BCG

For a thousand years people consulted the Oracle at Delphi in ancient Greece in an attempt to predict the future. The Oracle was a priestess named Pythia in a cave who became disoriented when chewing laurel leaves and babbled incoherently.

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On second thoughts, perhaps the Oracle at Delphi was more reliable. That is why you can have all the insight in the world, but if you’re not leveraging it to look at what’s coming in the future, then it’s fundamentally less valuable.

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How American Tire Distributors Pioneered Sustainability Through Circularity By BCG

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