A prime example of this is Patagonia’s remarkable ad campaign during the Black Friday pre-Christmas sales period of 2011, which told shoppers ‘Don’t buy this jacket’, just as most retailers were offering huge discounts. The idea was to encourage consumers to repair their old clothes rather than always buying new. It actually led to a spike in sales.
Read more in Raconteur
(Visited 326 times, 1 visits today)