Virtual try-on experiences are the first step that brands have taken toward using AR to raise customer engagement. In 2014, L’Oréal released its Makeup Genius app, which allows shoppers to virtually try on different shades of blush and mascara before making a purchase decision. Once the makeup is “applied” on the face through the smartphone camera, the facial recognition system follows face movement and angles, showing what the makeup would look like from different perspectives.
Read more in Strategy Business
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