Lessons from Coca-Cola’s Social Media Strategy by Kevin Shively

For a thousand years people consulted the Oracle at Delphi in ancient Greece in an attempt to predict the future. The Oracle was a priestess named Pythia in a cave who became disoriented when chewing laurel leaves and babbled incoherently.

However today, we can monitor future by consulting thinkers, scientists, entrepreneurs, business managers, researchers, inventors, leaders and organizations across the globe. All of them are bringing a futurist mindset to tackle our world’s toughest challenges and forging new paths in your field.

On second thoughts, perhaps the Oracle at Delphi was more reliable. That is why you can have all the insight in the world, but if you’re not leveraging it to look at what’s coming in the future, then it’s fundamentally less valuable.

Futurist is an ongoing collaborative project welcoming ideas, analyzing current trends, long-term environmental changes, advances in technology, future medical breakthroughs, the evolving geopolitical landscape and much more.

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