Ecommerce and Mcommerce The next five years By Bill Siwicki

Retailers will need to shift their focus from the type of device a consumer uses (mobile or stationary) to a consumer’s location and context. And because context will be key at a time when mobile devices come to dominate the way consumers interact with the web, knowing the best ways to serve customers on smartphones and tablets will remain a strategic priority for retailers. 55% of time spent with online retail today occurs on smartphones and tablets—imagine what that figure will be in five years.