If you haven’t heard of Rakuten, you should change that.
It’s a big e-commerce company in Japan with global ambitions. It describes itself as “the world’s third largest e-commerce marketplace,” presumably after Alibaba and eBay.
Over the past year or so, Rakuten has made an effort to break into the US. It invested $US100 million in Pinterest, and it launched a US-focused site called Rakuten Shopping.
The CMO and COO of that property, Bernard Luthi, put together a list of predictions for global retail in 2014.
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