R-etail
The Next Level of Personalization in Retail By Mark Abraham , Jean-Francois Van Kerckhove , Robert Archacki , Josep Esteve González , and Stefano Fanfarillo
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Most retailers are nowhere close to delivering the personalized experiences that their customers expect. The vast majority have not even taken the essential first step of defining what personalization means to their customers and businesses. Read more in BCG The…