Take a page out of the playbooks of the following five industry-leading content marketers. Adding these strategies to your own content campaigns can take your 2014 marketing initiatives from zero to 60 as easily possible — helping you to avoid…
With 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content marketing strategy. There’s been a lot of…
KPMG in collaboration with the Mowat Centre at the School of Public Policy and Governance, University of Toronto, has published the report “Future State 2030: The global megatrends shaping governments”. Their analysis distinguished nine global megatrends impacting governments at all…
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent. The benefits of integrating a clear and…
As an industry, we remain far too focused on the tactics, e.g., mobile and social media, and tend to miss the bigger change that is taking place with our shoppers. This isn’t a question of whether we’re all going to…
After you have knocked off the heavy visual elements, including the Flash to get more speed on your mobile site, decided on what content is important and the direct action you want your customer to engage in you are now…
