Companies from Gucci to Walmart to Gap have launched activations on Roblox, ranging from well-designed virtual pop-up stores to interactive games. But is the metaverse just a virtual billboard for brands, or is there a way to connect real-world merchandise…
When you think about a real-world vision of the metaverse, it’s really a union of the virtual and physical where they become much more deeply fused—where there’s a digital extension to everything that’s real. Read more in mckinsey Building an…
In the coming years, the metaverse will be a place where the digital world and the physical world collide into what some people already call phygital. Satya Nadella described it in an excellent way when he said the metaverse will…
Hopefully, by taking a closer look at this new frontier, we will get a better understanding of what it means for our professional and personal lives and how the metaverse will change our society. The Metaverse – What Does it Mean for…
If he wanted to spearhead a world in which digital and analog experiences were constructed with equal focus, he needed to step outside the land of agencies and design consultancies–and into the field of architecture. Read more in Fast Co…
