Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend…
In Back to the Future II, a holographic shark leaps from an advertisement promoting the fictional movie, Jaws 19. In Minority Report, displays scan the retinas of passersby and deliver ads that shout their names. Now interactive, targeted ads like…
Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media stream, is already performing well on desktop. But on…
