People simply drift away from the program and do other activities on their devices. This represents a transformation in the role of television from being a focal point to being just one of many screens competing for attention. learn more…
The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. learn more in emarketer World Cup Viewers Plan to Keep Up…
With the smartphone- and tablet-using audiences growing rapidly—and time spent with media on these devices increasing steadily—marketers have started investing in multiscreen advertising campaigns. learn more in emarketer Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad…
