Brand is now a leadership issue.Your brand is not something you add to your business, brand is the reason your business exists. Your brand is the purpose and passion that propels everything your company does. Read more in firebrandtalent Brand…
“The 20th-century model was for brands to just sell things to people–buy paid media, interrupt people’s days, and implant a purchase intent in them,” .In the 21st century, the great brands will inspire people around something bigger than just consumption…
Understanding the role branding plays in your business, the strategies behind it, and the pillars of successful branding will vastly increase your chance of success. Find out the 10 pillars of successful branding that marketers can use to establish or…
Brands, especially large brands with an established following, are already ahead of the game when it comes to driving social change. By mobilizing their consumers and investing in the resources to support the mission, they’re in a great spot to…
After 9/11, CIA commissioned a study to determine what attributes made for the most effective analyst teams and discovered this to be true. It wasn’t the individual attributes of their members that led to top performance, or even the coaching…
