Millennials were highlighted as a key segment for brand loyalty programs, with 68% of 20- to 34-year-olds saying they would change where they shopped if it meant getting more program rewards. learn more in emarketeer Millennials a Top Target for…
millenials
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brands and culture
Traditional or Digital Ads? Millennials Show Mixed Feelings by emarketer
28 April 2014Views: 992Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about…
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R-etail
Millennials the demographic juggernaut that is ushering in a whole new ball game for c-stores by Ajith Nayar
27 March 2014Views: 1,067Accenture Research predicts that by 2020, Millennials will be responsible for approximately 30% of total sales in the retail arena. Naturally, every convenience store operator is big on launching a calculated charm to woo this digitally alive and kicking generation.…
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Millennials Want Companies That Work On Innovative Ways To Fix The World by Ariel Schwartz
3 March 2014Views: 1,039In spite of all the economic, societal, and environmental obstacles thrown their way, millennials the world over still believe that things can change–and that business in particular can move the world into a better place. Deloitte’s 2013 Global Millennial…